Coalition members include forty city Chambers of Commerce, prominent business associations like the South Area Commerce and Industry Association (SACIA) and the Bridgeport Regional Business Council as well as AAA-Hartford, the Associated General Contractors of CT, the Association of Commuter Rail Employees, and the Regional Plan Association. The coalition is advertising its agenda with radio spots, displays in train stations and stores and I-95 billboard advertisements that exhort "Improve Transportation Now!"

CBIA backs the Strategy Board bill in its current form, which limits representation on board to agency heads, private sector representatives, and municipal representatives from newly-defined "Transportation Investment Areas." Groups including Environmental Defense, the Sierra Club, the Connecticut Rail Commuter Council, the Connecticut Bicycle Coalition, and the Tri-State Transportation Campaign support the notion of an oversight board, but argue that it must include groups representing environmental, smart growth and transit commuter points of view.